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Privacy policy


Hungarian Trading House Singapore Pte. Ltd. (hereinafter as “HTHS”) as the sole owner of the Monarchs & Wines online shop respects the privacy of every individual who visits our website. This policy statement sets out our information collection practice and the ways which we may use this information.
By continuing to use HTHS‘s services, you confirm that you have read, understood and agree to be bound by this Privacy Policy as amended from time to time in respect of HTHS’s collection, use and disclosure of your Customer Data.


2.1.    Types of Customer Data
HTHS collects two types of Customer Data depend on the purpose of collection and on the nature of the service requested or transaction undertaken.

2.1.1.    Personal Data, which includes but is not limited to:

•    Personal information of an individual using the website. Namely: name, gender, date of birth, NRIC or other personal identification numbers;
•    Contact information: address, phone number, email address, etc.;
•    Technical information: IP address, etc.;

2.1.2.    Statistical Data such as number of visitors, to website, etc.

This type of data is stored for strictly analytical purposes, and is entirely anonymous. This information collected during your visit on our website will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand our customers’ need and interest,
For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data. The provision of Customer Data is obligatory for HTHS to carry out its services to you. Refusing to provide Customer Data may result in HTHS being unable to provide you with the services and/or products requested.

2.2. Purposes of Collection, Use and Disclosure

HTHS collects Customer Data, either directly from you or from third parties (e.g. our service provider), or from publicly available sources, through our website, mobile services to fulfil the following purposes, which include but are not limited to:
•    Providing accurate services to you (e.g. processing a transaction, making an order online),
•    Providing technical or customer service assistance;
•    Marketing purposes and communicating with you in relation to products and services offered by HTHS or its appointed agents;
•    Contacting you for product or customer satisfaction surveys and market research;
•    Safety, security and legal compliance.
HTHS may use and disclose your Customer Data with and to third parties to fulfil the purposes listed above. HTHS shall make every effort to ensure that its employees, agents, consultants, contractors and other of its third parties mentioned above who are involved in the collection, use and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy. HTHS may disclose your Customer Data to law enforcement agencies and government for security, customs and immigration purposes upon such requests from their side.
HTHS makes sure that its legal rights can be invoked. As for this HTHS may disclose Customer Data to our legal advisers for establishing, exercising or defending our legal rights, to our other professional advisers, or as otherwise authorised or required by law. HTHS also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual or corporate entity such as HTHS. Further, HTHS may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.  


Your Customer Data may be transmitted to data storage where HTHS keeps its central records. Other than this, HTHS does not transmit any of its Customer Data to other countries.


During HTHS performing transaction functions such as making an order online, Customer Data will be provided by our customers to HTHS. In such occasions, consent is necessarily being implied from the Customer that they are agreeable to providing Customer Data in order for HTHS to provide the requested or necessary service and/or product to them. However, where required by law, HTHS will adopt an ‘opt-in' policy for obtaining customer consent, where express written consent will be requested from you when collecting your Customer Data e.g., signing a form or checking a box. If you make reservations on behalf of another person, you undertake and will ensure that the individual whose Customer Data is supplied to HTHS has authorized the disclosure, is informed of and consents to the terms and conditions of this Privacy Policy. You have the right to submit a request to withdraw your consent at any time by contacting our Customer Service Team. Statistical Data is not linked to a customer record and HTHS does not need to seek consent for the collection, use or disclosure of Statistical Data.


HTHS will, upon your written request to our Customer Service Team, allow you to view your stored Personal Data. Where permitted by law, HTHS reserves the right to charge a reasonable administrative fee for this service. In exceptional circumstances, HTHS reserves the right to deny you access to your Personal Data and may provide an explanation as required by applicable laws. Exceptional circumstances include where:
•    An investigating authority or government institution objects to HTHS complying with a customer’s request,
•    The information may, in the exercise of HTHS reasonable discretion and/or assessment, affect the life or security of an individual;
•    Data is collected in connection with an investigation of a breach of contract, suspicion of fraudulent activities or contravention of law.


HTHS shall retain Customer Data for as long as it is necessary to fulfill the purpose for which it was collected, the legal or business purposes of HTHS, or as required by relevant laws. When destroying Customer Data, we will take commercially reasonable and technically possible measures in accordance with the applicable laws.


All our customers’ responsibility to update their Personal Data on our web shop time to time. This is important for keeping our service accurate and to avoid any delays in our services.


HTHS makes reasonable security arrangements to protect your Customer Data against loss or theft as well as unauthorized access and undue disclosure. Examples of technical safeguards include encryption, Network and Web Application Firewalls, “firewalls” and Secure Socket Layer (SSL). In the meantime, customer must take reasonable care as well to ensure the continued confidentiality and accuracy of their Customer Data, HTHS will not be liable for any consequential misuse and/or fraud.


HTHS will amend this Privacy Policy from time to time and the updated versions will be posted on the Monarchs & Wine website and date stamped so that you are aware of when the Privacy Policy was last updated.


If you have comments, questions or complaints about or requests relating to this Privacy Policy statement, please contact our Customer Service Team directly.

Privacy Policy Statement for Customer Data collected through Hungarian Trading House Singapore Pte. Ltd.’s websites


Hungarian Trading House Singapore Pte. Ltd. (hereinafter referred as “HTHS”, or “we”) takes the protection of your Customer Data collected on HTHS’s websites very seriously. All Customer Data collected through HTHS’s websites are protected by a secure server. In addition, SSL (Secure Socket Layer) protects the transmission of data from the internet to our systems. To further strengthen the integrity of your internet transactions on our websites. To give you secure access to our online services, arising from your utilisation of HTHS’s website, you can register with us. You should not share your User ID or Password and should always ‘log off' once you have finished your session on the websites as well as take the recommended precautions that ensure the safe and secure provision of HTHS’s website.


Our website use cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive from your web browser to recognise your preferences and to tailor content to you. The cookies do not contain your Customer Data but only Statistical Data which is entirely anonymous. Please refer to your browsers documentation to check if cookies have been enabled on your computer or to request not to receive cookies. Information and procedures regarding cookie handling are provided by the respective browsers documentation within the browser itself by clicking on ‘help' and performing a search on ‘cookies'.


To improve your online experience, HTHS may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.


HTHS provides you with links to other websites for your convenience and information. You access these websites at your own risk. HTHS is not and cannot be responsible for these websites. We cannot control or be responsible for the policies of other sites we may link to, or the use of any Customer Data you may share with them. As a general policy rule, HTHS does not cover these other websites, and we would recommend that you are apprised of their specific policies.


HTHS is not able to determine the age of the customer who access and use its websites. If a minor (according to applicable laws) has provided HTHS with Customer Data without parental or guardian consent, the parent or guardian should contact our Customer Service Team to remove the relevant Customer Data and unsubscribe the minor.


Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of www.monarchsandwines.com, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. For more details, please refer to Google’s Privacy Policy.